For many of us who work in manufacturing, computer hardware and software, printing industries and marketing there are well recognized “show seasons” each year. They vary a bit depending on what part of the industries you work in, but there are a few reliable time frames where it appears every event planner takes aim. There [...]
Let me start with a direct statement: I love Target Marketing Magazine. When it arrives I hold on to it, and I have been carrying some editions around in my laptop bag for more than a year. It has a great scope and I always learn something. And, as much as I love it, I [...]
If you work in the industry I spend my time in – Customer Communication – you likely attend many of the same conferences that I attend. Xplor, OnDemand, GraphExpo, Hunkeler Innovation Days, DMA, ADMA, and the few others that remain as venues where professionals can share ideas. Some events are more oriented to show showing [...]
Over the past week I’ve had a bit more time on my hands than usual so I started actively looking beyond the odd things that show up in my postal mail and focused on edelivery. I shared my disappointment with the Epsilon notices in the last couple of posts. This time I want to share [...]
By the time they all arrived I had more than a dozen notifications from organizations who use Epsilon to provide marketing services. As I mention previously, the notices are a huge fail in customer communication. While I am sure the legal teams who reviewed the test were quite pleased with themselves, these notices should have [...]